Know Exactly Who to Target
Define your Ideal Customer Profile with data, not opinions. Build segmentation that focuses your team on the prospects most likely to buy and succeed.
Targeting Challenges We Solve
Chasing Every Lead
Sales wastes time on poor-fit accounts while high-value prospects go unnoticed and untouched.
Gut-Feel Targeting
Segmentation is based on opinions rather than data, leading to inconsistent GTM motions.
Wasted Marketing Spend
Campaigns target broad audiences, driving up CAC while conversion rates stay flat.
ICP & Segmentation Services
Data-driven targeting for your revenue team
ICP Definition
Analyze your best customers to build firmographic, technographic, and behavioral profiles.
- Win/loss analysis
- Customer attribute scoring
- Firmographic profiling
- Technographic signals
Segmentation Framework
Create tiered models (Enterprise, Mid-Market, SMB) with clear criteria and GTM approach.
- Tiered segmentation
- Market sizing (TAM/SAM/SOM)
- Segment playbooks
- Resource allocation models
Lead & Account Scoring
Build scoring models in your CRM that surface best-fit prospects for your sales team.
- Fit scoring models
- Engagement scoring
- CRM implementation
- Score calibration
Buyer Persona Development
Map the buying committee and create persona-based messaging for each stakeholder.
- Persona research
- Pain point mapping
- Messaging frameworks
- Content alignment
Frequently Asked Questions
What is an Ideal Customer Profile (ICP)?
An ICP is a data-driven description of the companies most likely to buy your product and succeed with it. It includes firmographic, technographic, and behavioral attributes derived from your best existing customers.
How long does ICP development take?
A comprehensive ICP project typically takes 3-5 weeks, including data analysis, stakeholder interviews, framework development, and CRM implementation of scoring models.
How is ICP different from buyer personas?
ICP defines the type of company you should target (firmographics, technographics). Buyer personas define the people within those companies who influence the purchase decision. We develop both as part of a complete targeting strategy.