If any of these sound familiar, you're in the right place.
Your sales team chases every lead, win rates are low, and you can't figure out who your best customers actually are.
Your forecast is more fiction than fact. You can't tell the board what to expect next quarter with any confidence.
Your comp plans incentivize behaviors that don't align with company goals. Reps game the system rather than close the right deals.
Inbound, outbound, PLG, partner: you're trying everything but nothing works together. Leads fall through the cracks.
A complete revenue architecture package, delivered in weeks, not months.
Data-driven ideal customer profile with scoring criteria, segment definitions, and TAM/SAM/SOM analysis.
Complete sales motion architecture: inbound, outbound, PLG, partner channels. All working together.
Revenue model with conversion rates, velocity metrics, and capacity planning for each motion.
Hierarchical metrics framework connecting leading indicators to revenue outcomes.
Compensation structures aligned to business goals with accelerators, SPIFs, and quota methodology.
Territory and account assignment strategy optimized for coverage and rep productivity.
Recommended tools and integration architecture to support your revenue operations.
Prioritized implementation plan with milestones, owners, and success criteria.
Board-ready presentation of findings, recommendations, and expected ROI.
Real results, not just deliverables.
Clearer ICP means reps focus on winnable deals
Know what's coming next quarter with confidence
Comp plans that reward the right behaviors
Clear roadmap means no more analysis paralysis
A structured approach that delivers results in 4-6 weeks.
Deep dive into your business model, market, current performance, and strategic goals.
Win/loss analysis, funnel diagnostics, competitive benchmarking, and opportunity sizing.
Build your revenue architecture: ICP, motions, funnel model, KPIs, comp plans, territories.
Executive readout, implementation roadmap, and optional ongoing support.
Most Revenue Architecture engagements take 4-6 weeks from kickoff to final deliverables. This includes 2-3 discovery sessions, 2 weeks of analysis, and 2 weeks of design and documentation. We can accelerate timelines if needed for urgent situations.
We'll need access to your CRM data, historical win/loss data, current compensation plans, and time with key stakeholders (sales leaders, marketing, finance). We'll send you a detailed data request before kickoff.
Absolutely. Many clients continue with our Managed RevOps services for implementation. We can configure your CRM, build dashboards, set up automation, and train your team, all based on the architecture we've designed together.
Both! Early-stage companies (Seed-Series A) benefit from building the right foundation from the start, avoiding costly rewrites later. Later-stage companies often need to redesign their GTM as they scale or enter new markets.
Start with a free 30-minute consultation. We'll discuss your current challenges and show you how a proper GTM design can transform your revenue engine.